Saturday, May 28, 2011

Evolution of Logo’s (Part II)

Logo’ are the identities that are fundamental to building a brand and communicating with the target audience. Probably you have seen most of these logos everywhere, but have you ever wondered about their evolution, their background?

Evolution of Logo’s has always been fascinating and after the success of the first part (Evolution of Logo’s) here comes the sequel!!!

Alfa Romeo

alfa-romeo

Aston Martin

aston-martin

Boeing

   Boeing

Tuesday, May 10, 2011

controversial inventions and strange discoveries

Windscreen Wipers

An inventor Robert Kearns first time introduced windscreen wipers and presented his design to Ford, which was the leading car company of that time. Ford reviewed his idea but rejected it.
WINDSCREEN-WIPERS.jpg
Few years later Ford introduced a car with similar type of wipers. Kearns filed case upon them. The facts that Ford presented were that wipers didn’t had any of the specific component which can be recognized by Kearn’s name. That’s the reason after fighting the case for 15 years and spending $10 million legal fees, he still lost the case.


Aviator Watch


The name itself leads to many controversies. The aviator allows to measure true air speed more accurately.This idea can save many airplanes from just crashing into pieces. Yeslam invent this aviator because of this father’s death in a plane crash. Aviator is aimed for their better performance of professional pilots, though the American pilots just don’t seem to be using it. It looks like, that they think this aviator is haunted by the curse of Yeslam’s  Half brother, Osama.


Invention of Radio


The controversy related to radio runs around two people Nikola Tesla and ITALIAN Gugliemo Marconi. Tesla introduced the idea of the practical use of radio waves, but he had poor business mind and didn’t applied his own idea, while Marconi formulated this idea practically and became first man to make radio. Controversy was that who should be known as the father of radio. US courts gave the credit to Marconi but Tesla died in fighting for the title which should be given to him. Though he succeeded after 40 years but died few months before the final decision.

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